Go Air:low cost player?

Go Air recently advertised itself as the official carrier for the Indian & English teams for the ODI series.I believe that goes against its image of being a low cost carier.Go,which initially publicised itself as 'to be' lowest cost operator in the Indian skies,by associating itself with the ODI series has made a branding error.Series sponsorships is not something the common man associates with low cost.

The 'official carrier' status not only goes against the brand image but also increases costs for the Airline,which should in todays market be trying to cut costs wherever possible to remain competitive in the Indian skies.

I invite your views and comments.